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We give you the insights you need to make informed decisions

Regardless of your industry, people are your business. Having the information you need to make decisions about who to hire, how to develop employees, and how to manage the culture of your organization is critical to you as a leader.

Group of three casually-dressed coworkers huddled around a computer monitor

InFolk began with the idea for a single product.

From our work with our sister company, Core Ventures (a small business staffing and recruitment firm) we spent years learning about the complex process of how to understand complicated individual candidates and even more complicated teams and businesses to meet the goal of making mutually beneficial long-term placements.

In 2022, we formed InFolk to begin turning our internal tools into a robust software product to help small business owners and hiring managers make more informed hiring decisions. We quickly realized that there was an opportunity to create other complementary tools to meet the needs of small business leaders – employee performance management, team dynamics and culture development, leadership development, and more. So, we pivoted to InFolk becoming a suite of tools, rebranding our hiring tool as InHire.

A Suite of Products

InHire is a tool created to give leaders unique insight and information about making purposeful hiring decisions to grow their business. Unlike other tools that focus on a candidate's wiring, personality, or fit to a job, InHire zooms out to assess how a candidate will fit and impact your organization.

Our second tool, InTune, is a performance management product to give managers insight into how to develop employees. InTune is already in development and will be followed by two other products that have already been designed.

Our goal is to help small business owners and leaders get access to the information they need to make decisions.

Diverse team of three people at a casual office with arms raised in celebration

Our Values

These values guide InFolk's approach to business, and are reflected in everything we create and do. With a focus on creating helpful tools for small business leaders, InFolk strives to create positive change in the world by guiding people and organizations to become the healthiest version of themselves.


We believe that simplicity is the key to unlocking growth and efficiency. Our tools are meticulously designed to provide straightforward solutions to complex challenges. By removing unnecessary complexity, we enable small business leaders to make informed decisions with ease, saving them valuable time and resources.


We understand the importance of tools that can withstand the test of time. Our products are built to be robust, reliable, and scalable. We are dedicated to continuously improving and evolving our solutions to meet the ever-changing needs of small business leaders, ensuring their long-term success.


In a world filled with noise and empty promises, we stand by substance. Our products are rooted in data-driven insights and analytics. We believe in the power of evidence-based decision-making, providing small business leaders with the reliable information they need to drive meaningful results. With our tools, leaders can make informed choices that have a tangible impact on their businesses.


We are passionate about creating tools to help small business leaders to cultivate healthy work environments by seeing the uniqueness of people. By empowering leaders to value the unique perspectives, talents, and contributions of their employees, we foster an atmosphere where everyone feels seen and known and maximizes their contribution to the organization.

Looking to Learn More?

Whether you are interested in InFolk or our upcoming suite of powerful software tools designed with your business in mind, get in touch with us today.