About Us
We create tools to help small business owners and leaders make data-driven decisions that create thriving organizations.
We give you the insights you need to make informed decisions
Regardless of your industry, people are your business. Having the information you need to make decisions about who to hire, how to develop employees, and how to manage the culture of your organization is critical to you as a leader.
InFolk began with the idea for a single product.
From our work with our sister company, Matchstick (a small business staffing and recruitment firm) we spent years learning about the complex process of how to understand teams and businesses to meet the goal of helping clients make lasting hiring decisions.
In 2022, we formed InFolk to begin turning our internal tools into robust software products to help leaders and business owners understand and shape the overall health of their organizations. We quickly realized there was an opportunity to create a suite of tools to meet the needs of small business leaders – purposeful hiring, employee performance management, team dynamics and culture development, leadership development, and more. Our foundational tool, the InFolk assessment, will be followed with add-on tools - InHire (a candidate evaluation tool for hiring) and InTune (an employee performance management tool).
A Suite of Products
The InFolk assessment is our core tool - created to give leaders unique insight and information about the current health of their organization.
Soon we will be launching our first add-on product, InHire - a tool for evaluating candidates and their potential fit and impact in your organization. Using the base data from the InFolk assessment we can give you insight into how to improve the health of your organization through hiring.
Our third tool is called InTune. It is a performance management product to give managers insight into how to develop employees. InTune is already in development and will be followed by at least two other products which are still in the concept phase.
Our goal is to help small business owners and leaders get access to the information they need to make decisions.
Our Values
These values guide InFolk's approach to business, and are reflected in everything we create and do. With a focus on creating helpful tools for small business leaders, InFolk strives to create positive change in the world by guiding people and organizations to become the healthiest version of themselves.
Simplicity
We believe that simplicity is the key to unlocking growth and efficiency. Our tools are meticulously designed to provide straightforward solutions to complex challenges. By removing unnecessary complexity, we enable small business leaders to make informed decisions with ease, saving them valuable time and resources.
Durability
We understand the importance of tools that can withstand the test of time. Our products are built to be robust, reliable, and scalable. We are dedicated to continuously improving and evolving our solutions to meet the ever-changing needs of small business leaders, ensuring their long-term success.
Substance
In a world filled with noise and empty promises, we stand by substance. Our products are rooted in data-driven insights and analytics. We believe in the power of evidence-based decision-making, providing small business leaders with the reliable information they need to drive meaningful results. With our tools, leaders can make informed choices that have a tangible impact on their businesses.
Dignity
We are passionate about creating tools to help small business leaders to cultivate healthy work environments by seeing the uniqueness of people. By empowering leaders to value the unique perspectives, talents, and contributions of their employees, we foster an atmosphere where everyone feels seen and known and maximizes their contribution to the organization.